Why New Year’s job searches fail (and what to do differently)

Most January job searches fail by March. Not because people aren’t qualified, but because they’re using the same approach as everyone else.

Here’s the pattern that doesn’t work:

• Update resume once, blast everywhere

• Apply to anything close enough

• Generic cover letters (or none)

• Wait for responses that never come

• Get discouraged

Sound familiar? So, what gets results? Treating your job search like a strategic project. Successful career movers:

• Document achievements before they need them

• Create targeted applications, not generic blasts

• Prepare systematically for interviews

• Research companies and roles thoroughly

This is exactly why I created the Strategic Job Search Course.

I kept watching talented, well-qualified people struggle because they didn’t have an effective strategy. The course covers what successful job seekers actually do:

• Achievement library: How to stop blanking in interviews by building your personal win database.

• Strategic resumes: What it takes to create targeted versions efficiently, beat ATS while staying human-readable.

• Interview frameworks: Systematic prep that builds real confidence.

• Salary negotiation: Research and conversation strategies that work in real life.

• Career pivots: How to effectively reposition experience for new industries.

Who the course is for: Mid-career professionals ready for strategy over hope. Career pivoters. High performers ready to level up. Anyone tired of the apply-and-pray approach.

What makes it different: Every strategy comes from 20+ years observing what actually works — repeatedly. You get proven guidance, not theory.

Stop applying randomly. Start strategizing systematically. Enroll now to take advantage of our January special. Use promo code STRATEGIC2026 for 20% off.