Make yourself discoverable in the hidden job market

Discoverability comes from being visible to the right people when opportunities arise — not from being visible to everyone. So, what does that mean?

For professionals:

• Strong LinkedIn presence with regular, valuable content

• Industry involvement through associations or speaking

• Alumni networks from schools and previous companies

• Strategic visibility at industry events

For companies:

• Employer branding showcasing growth opportunities and culture

• Alumni programs maintaining relationships with former employees

• Industry presence through speaking and thought leadership

• Employee advocacy amplifying your reputation

The key: Discoverability starts with consistently providing value to your professional community. Whether seeking opportunities or seeking talent, be known for excellence, be helpful to others, and maintain authentic relationships over time. The hidden job market rewards professionals and companies who invest in their reputations consistently, not just when they have immediate needs.